20 June 2023, 07:30

Saga announces Bupa as new health insurance partner

20th June 2023, London - Saga, the UK’s leading provider for insurance products and services for the over 50s, has announced a new partnership with Bupa, the UK’s leading health insurance provider. From 1st December 2023 , Bupa will support Saga’s four HealthPlans, which can be tailored to suit customers’ individual needs (Support, Secure, Saver Plus and Super), ranging from a plan that provides simple cover for treatment in hospital through to competitive comprehensive cover. Saga Health Insurance is a unique product designed specifically for people over 50.

Saga has identified Bupa as the right health and wellbeing partner to support the expansion of its product range and offer new and existing customers more of the exceptional service they expect from Saga. Bupa’s market-leading digital capabilities will also create new opportunities for innovation within Saga’s health and wellbeing products.

Steve McGuinness, Commercial Director of Saga Services Limited, said:

“We are delighted to be partnering with Bupa, a market leader and trusted brand in healthcare. This partnership will strengthen our Private Medical Insurance products, while also paving the way for continued innovation in the health and wellbeing services we offer to the millions of over 50s in the UK.

“We remain committed to providing high levels of quality, service and choice, offering a range of policies that can be tailored to suit our customers’ needs and budget. More details will be available for new and existing customers in the lead up to the December launch.”

Alex Perry, CEO, Bupa UK Insurance, said:

“We’re delighted that Saga has chosen Bupa to care for its customers’ health. Across Bupa there is already a huge amount we do to support the health and wellbeing of people aged 50 and over, and we’re looking forward to working with Saga to keep driving this forward. By 2035, half of all UK adults will be over 50, making the health and wellbeing of this age group more important than ever.”



Jemma Savage

Notes to editors

About Saga 

Saga is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK. The Saga brand has been carefully developed over the past 70 years to become one of the most recognised and trusted brands among UK consumers over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high-quality products and services. These include cruises and holidays, home and motor insurance, savings and share dealing and the UK’s award-winning Saga Magazine. For further information, contact saga@headlandconsultancy.com

About Bupa

Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. Health insurance accounts for a large part of our business with Bupa UK Insurance, the UK’s leading health insurer, providing health and dental insurance to over 3 million people. Bupa Global is the premium health insurance arm of Bupa, serving 460,000 customers around the world. Bupa Dental Care is the leading provider of private dentistry in the UK, providing dental services in 490 centres across the UK and Ireland. Bupa Care Services has around 6,600 residents in over 121 care homes, and 10 Richmond care villages. Bupa Health Services comprises 52 health clinics, and the Cromwell Hospital in London which provides care for insured, self-pay and international patients. Bupa directly employs around 23,000 people in the UK.