News

Saga Cruises taps into adventure and experiences for the Winter 2026 launch of 11 brand-new cruises

With a packed 2025 campaign and new cruise destinations, Saga Cruises has appointed Sister as its new PR agency.

Saga Cruises’ new TV ad is one big wry smile, from the over 50s generation having all the fun.

29 July 2024 – Saga Cruises, renowned for delivering exceptional travel experiences for over-50s, is encouraging customers to vote for it across three distinguished categories at the British Travel Awards 2024.

From gastronomy and archaeology to birdwatching and walking, Saga Holidays, the UK’s leading provider of travel experiences for the over-50s, has a selection of special interest holidays for all tastes available this October. These expertly curated experiences offer unique opportunities to explore fascinating themes, indulge in hobbies, and embark on unforgettable adventures tailored to discerning travellers, with expert hosts like MasterChef 2019 winner, Irini Tzortzoglou.

As the summer crowds disperse, autumn is the perfect time to enjoy a more relaxed and captivating travel experience. Saga’s special interest holidays combine exceptional destinations with expert-led activities, ensuring customers experience their favourite pastime in new and meaningful ways, while making new connections with fellow kindred spirits.

1 July 2024: Saga Cruises, the UK’s leading cruise line for the over 50s, is promoting selected 2024 cruises with some very special lower fares available for a limited time.  From destinations such as The Canaries, Canada and the USA - where guests will be joined by TV chef Phil Vickery and evolutionary biologist and paleoanthropologist Ella Al Shamahi, as part of Saga’s partnership with BBC Studios - to a spectacular month-long cruise of the Caribbean and even a festive cruise, there are some fantastic experiences available and offers to match.

24 June 2024: Saga River Cruises has launched some fantastic lower fare Summer itineraries, with up to £600 per person discount on selected all inclusive itineraries for a limited time only.  The cruises explore classic European rivers; The Rhine, The Danube, The Main and The Moselle and include return flights, an all inclusive on board experience and return UK chauffeur service, plus much more.

First partnership of its kind brings stars on board from Strictly Come Dancing, The Sky at Night and more, plus the visual effects team behind Doctor Who and Silent Witness

10 June 2024: Saga Cruises has partnered with BBC Studios to offer guests an exciting opportunity to go behind the scenes of many of its much-loved BBC programmes, such as Strictly Come Dancing and The Sky at Night.

Whilst property prices and the cost of maintenance is front of mind for many homeowners, the fluctuation of mortgage rates over the last few weeks means that now is an important time to consider: is downsizing the only option?

• New Saga research found nearly one in five over 50s homeowners have downsized, a total of nearly four million people.
• Of those who have made the move, the most common reasons were to reduce the cost and time of maintenance.
• Although more over 50s are considering downsizing, it is still an unpopular move for many.
• There are a number of alternative options to release equity from homes, including lifetime mortgages, re-mortgaging or taking out a Retirement-Interest-Only option.

Plus: Cruise & Tour Holidays, Stay & Explore Holidays, Small Ship Cruising, Private Jet Tours & Solo Tours

Saga Holidays has launched its new 2025 European programme, packed full of everything from Icelandic adventures to Croatian cruises. Each one has been designed to include insightful guided visits and eye-opening experiences. Various holiday types are included, from escorted tours, cruise and tour holidays and stay and explore holidays to small ship cruising, private jet tours plus solo tours. And, with dates available for 2024 and 2025, there’s something for those who prefer to book last-minute, as well as those who like to book ahead.

• Saga’s 2025 river cruises launch with up to 25 per cent discount
• Includes new ship, Spirit of the Moselle, which joins Saga’s river fleet in July 2025
• New options include City Explorer ‘city-break’ style itineraries
• New flights from local airports at no extra cost

02 April 2024: Saga has officially launched its 2025 boutique ocean cruises programme, with 47 all-inclusive itineraries sailing aboard sister ships, Spirit of Adventure and Spirit of Discovery.

There are plenty of new experiences, itineraries and ports-of-call available - as well as a new nationwide chauffeur service - across Saga’s new 2025 season of all inclusive no-fly cruises.  Highlights include more unforgettable experiences, such as tuk-tuk tours, which have been expanded to feature on 20 cruise itineraries and offer guests the option to explore the cities of Lisbon, Oporto, Split and Valencia by this unique mode of transport.