Newsroom

London, 18 May 2022 – The cost-of-living crisis is leading to further dependence on the Bank of Mum and Dad, following an extended period of support given during the pandemic, according to new research from Saga Equity Release.

London – 19^th May 2022: Saga, the UK's specialist in products and services for people over 50, today announces the appointment of Danny Clarke, aka ‘The Black Gardener’, as its first ever Head of Experience – initially a 3-month new role that will see him work with the business to challenge stereotypes of ageing in business, the media and society.

• The Big Window, a specialist research and insight business focusing on ageing, joins Saga as its new ‘knowledge agency’ to help create tailored products and services for customers
• It bolsters Saga’s ongoing brand revitalisation strategy, focusing on the positive aspects of ageing and aligning with the mindset of today’s people over 50
• New research shows ‘Generation Experience’ are active, health-conscious active lifestyles, from volunteering to cultural experiences – challenging stereotypes that persist in advertising, media and popular culture

March, 23 2022: Saga has today announced a significant expansion of its river cruise business with four new ships to be added on four new rivers, capitalising on the growing popularity of river cruising.

Arnhem, 21 March 2022: Saga’s newest river ship, Spirit of the Danube heads off on her inaugural cruise seven-day Dutch and Belgian Waterways this evening, following her joint naming ceremony with sister ship, Spirit of the Rhine on Saturday (19 March).