19 March 2018, 08:55
Saga appoints Titan’s Dan Whitehouse to pivotal Holidays and Cruise Marketing role
Following a significant review of the senior marketing team, Saga has appointed Dan Whitehouse to the role of Marketing Director for Saga Holidays and Cruises.
Dan joins Saga, the leading provider of products and services to over 50s, in April from Titan Travel where he has been instrumental in the growth and development of the Worldwide Escorted Tour Operator. Prior to joining Titan Dan also spent 15 years building his career in travel and marketing.
Dan’s role will report into Saga’s Group Marketing Director, Stuart Beamish, and he will be responsible for leading, and evolving, Saga Travel’s marketing function to drive the growth of the business.
Saga recently announced that it had passed the first significant milestone in the build process for its first ever new build cruise ship with its steel cutting at the Meyer Werft shipyard in Papenberg. Spirit of Discovery is due for delivery in Summer 2019, followed soon after by the sister ship, Spirit of Adventure, that is due for delivery the following year. With the build of the two new ships the company will have more than doubled its cruise capacity. Early sales for Spirit of Discovery have surpassed all expectations.
In addition Saga Holidays has recently launched a range of enhancements to its holidays to meet the changing needs of its customers. These improvements have increased flexibility within the holiday booking process, introducing more regional airport departures and upscaling the experiential elements of the holidays which genuinely help travellers keep doing more of the things they love when they’re on holiday.
Stuart Beamish, Group Marketing Director, Saga said, “I am absolutely delighted to welcome Dan back to such a pivotal role within the new Saga group marketing team. Dan’s experience makes him perfect for the exciting journey that we are going on at Saga Travel with the build of our new ships and the introduction of our new membership scheme – Possibilities.”
Dan Whitehouse commented, Dan Whitehouse commented, “This is a fantastic time to be returning to Saga. With plans in place to invest in the creation of more exciting new travel experiences, it will leave both new and existing customers thinking ‘wow, I didn’t expect that from Saga’.”
Group Head of communications
Notes to editors
Saga is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK. The Saga brand has been carefully developed over the past 60 years to become one of the most recognised and trusted brands among UK consumers aged over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high quality products and services. These include cruises and holidays, home and motor insurance, savings and share dealing and the UK’s award winning Saga Magazine.