News

Saga has announced the appointment of Jeff Baker as Director of Membership and CRM. Jeff joined Saga on the 31^st July having previously spent four years as Group Vice President for the Al Tayler Group in Dubai.

Jeff will be responsible the development of Saga’s new membership program and developing a refreshed approach to CRM for the Saga group across all channels. He brings with him a wealth of experience in both membership and CRM which will further support Saga’s work in that area.

Matt Atkinson, Chief Marketing Officer, Saga said, “Jeff’s strong pedigree in CRM and membership development will position us perfectly for the exciting membership journey we have ahead.”

Jeff Baker commented, “I am really excited to be joining such an iconic brand at the very beginning of their membership journey. Many Saga customers already feel like members so it’s no surprise that eight in ten of those being asked to join are opting to become a Saga member, and are helping us shape the future of our membership programme”.

Jeff’s experience encompasses an impressive cross sector of industries including travel, retail and financial services. Prior to his role at Al Tayler, Jeff was VP of Marketing for Hilton and then moved on to be responsible for the development of the CRM strategy for The Body Shop.

ENDS