23 April 2019, 09:45
23 April 2019, 09:45
UK’s top monthly subscription magazine gets a facelift
- Saga Magazine welcomes Jeremy Paxman as new columnist
- Megastar George Clooney features as May issue’s cover story
Former Fleet Street journalist Louise Robinson has reshaped the Saga Magazine as part of her appointment as the new Editor.
Following a stylish redesign, the UK’s best-selling monthly subscription magazine, which has nearly half a million readers, features actor George Clooney as the cover story. Broadcaster and University Challenge quizmaster Jeremy Paxman also joins the magazine as a columnist in the new-look May 2019 issue, which is due to land on doormats this week.
Newly appointed editor Louise Robinson says she is ‘thrilled to welcome Paxman to the magazine. He is a brilliant addition to our team of talented writers, including money expert Paul Lewis and health advisor Dr Mark Porter’.
Robinson, a former Fleet Street journalist, says: ‘I want Saga Magazine to inspire, inform and entertain, as well as reflecting our readers’ passions. I hope readers will love the magazine’s fresh new look and the host of fashion, food, holiday and lifestyle features.’
She adds: ‘Our aim is to attract many more of the 24 million over-50s in the UK both to the magazine and to our brilliant membership programme, Possibilities.’
The relaunch comes as part of the Saga brand continuing to evolve its editorial strategy. Developing a multichannel approach to content and applying a more confident marketing strategy, Saga’s more holistic approach will better reflect its digitally-savvy, independently-minded customer base.
Notes to editors
Saga is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK.
The Saga brand has been carefully developed over the past 60 years to become one of the most recognised and trusted brands among UK consumers aged over 50.
Saga is synonymous in the UK with the over 50s market and is recognised for its high-quality products and services. These include cruises and holidays, home and motor insurance, savings and share dealing.