News
22 November 2024, 15:08
Four wins for Saga Cruises at The British Travel Awards 2024
A huge triumph for Saga Cruises at The British Travel Awards - as voted for by consumers.
And the winners are…Saga Cruises
- Best Cruise Line for Luxury Holidays (Gold)
- Best Cruise Line for River Cruise Holidays (Bronze)
- Favourite Company for Radio Advertisements (Silver)
- Favourite Company for Print Advertisements (Gold)
The travel industry’s great and good assembled on 19 November 2024 for the results of The British Travel Awards 2024. Consumers voted in droves* and Saga Cruises scored big, with two golds, a silver and a bronze.
The prestigious awards reflect Saga’s extensive offering across all-inclusive small-ship luxury cruising (for the third consecutive year), boutique river cruises, and its creative marketing activity.
“It’s always a huge honour to win awards voted for by our guests,’ said Nigel Blanks, Saga Cruise CEO. “This thrilling achievement not only highlights our commitment and passion to delivering market leading, all-inclusive experiences, but also shows that our guests love our product. They drive everything we do and inspire us to be the very best in the cruise industry.
“And of course, the awards reflect the hard work of our officers and crew. I know we are biased, but we generally believe we have the best crew at sea.”
The BTAs are the largest consumer voted travel awards in the UK - and regarded as one of the most prestigious accolades in the UK travel industry. *In 2024 an incredible 1,207,712 votes were cast across the travel and leisure categories by 409,447 leisure travellers.
For more information on Saga’s range of new cruises for the 2025 season, see Saga.co.uk/2025
For details of the nationwide chauffeur service, see saga.co.uk/chauffeur
To discuss booking a Saga Cruise, telephone our advisors on 0808 273 6463
Notes to editors
For interviews, press bookings, and other enquiries, contact Matt matt@sistercommunications.com, or Lou lou@sistercommunications.com at Sister Communications.
About Sister
Sister is the consumer PR and comms agency for Saga Cruises. Established in 2023, it has offices in London, Edinburgh, and Northamptonshire. For more information, contact matt@sistercommunications.com, lou@sistercommunications.com or see www.sistercommunications.com
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