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It was 50 years ago in May that the Beatles Apple label was created: HTL Aloft Liverpool EXT 16441

15 May 2018, 06:45

It was 50 years ago in May that the Beatles Apple label was created

Half a century after the creation of The Beatles’ Apple record label, a historic Liverpool hotel offers the perfect base to explore an extraordinary city.

As a city of legends, much of the world’s image of Liverpool has been shaped by trade, sport, culture – and that distinctive sense of humour.

Saga Holidays is hosting a short break that offers the perfect base for people to mark another significant anniversary in the story of The Beatles.

The foundation of the Apple Records, in May, 1968, began a new era for group, less than a year after the shock death of their manager and mentor Brian Epstein. The company’s record label produced the albums Yellow Submarine and Abbey Road, as well as solo ventures by each member of the group, and music by other artists including James Taylor, Billy Preston, Mary Hopkin and Badfinger.

The three-night break features a guided walking tour, taking in sites such as the Casbah Coffee Club, Mathew Street and The Cavern, where Beatles’ legends were born and an introduction to the city’s stunning architecture, including its two cathedrals.

Guests stay in the grade II-listed, former Royal Insurance Building, which opened in 1903. The original high ceilings, wood panelling and stained glass have been preserved, with contemporary twists. All breakfasts are included, as well as dinner on the first night in the hotel’s New York inspired NYL Restaurant.

The hotel is minutes away from Liverpool’s waterfront and the Albert Dock, where there are countless options for high-quality cuisine from around the globe. 

The Dock, a UNESCO world heritage site, is also home to The Beatles Story museum, where the life and music of the Fab Four are celebrated with features including a trip on the Yellow Submarine and audio guides narrated by John Lennon's sister, Julia.

More Beatles memories can be stirred on the colourful Magical Mystery Tour bus, taking in their childhood homes and haunts, as well as the sites which inspired songs such as Penny Lane and Strawberry Fields Forever.

In addition for departures on 22nd July and 29th July, guests have entrance included to the Terracotta Warrior Exhibition at Liverpool’s World Museum, when you can come face to face with some of these extraordinary models whose discovery amazed the world.

For details call free on 0800 161 5189 or visit

Three nights at Aloft Liverpool Hotel, from £179 per person on July 8, 22, 29 and August 5.. Price includes dinner on first night and all breakfasts, guided walking tour, wifi and porterage at hotel, cancellation rights.

Contact information

Lisa Harris
Group Head of communications
Saga Plc
01303 774716
07738 777801

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