06 August 2018, 12:26

Outsmarting the cyber scammers: Savvy Saga surfers embracing tech

Outsmarting the cyber scammers: Savvy Saga surfers embracing tech: Scam-GEN Phone Operator INT 22103
  • Over three quarters shop, bank or book holidays online, four in ten use social media
  • One in five of those polled have been victims of cyber crime
  • Seven in ten Saga Members reported to feel at risk from being the victim of cyber scams and online fraud.
  • Saga launches cyber insurance

It should come as no surprise that use of social media and other strands of every day technology - such as Google - are now commonplace regardless of age. But while tech is being embraced ever further across generations, how to avoid the spectre of online scams and other forms of cybercrime is becoming an increasingly serious challenge.

The internet has revolutionised the buying habits among people over 50, three-quarters of whom use the web for online shopping and banking, plus booking holidays and hotels.  They are also using social media to stay in touch with friends and family.

Savvy Saga web users are particularly discerning about which social media platforms they like to use - and those they don’t. Usefulness – how and where to find information and discover new things - is a major factor. More than a third regularly use Facebook to stay in touch with family and friends, almost a quarter enjoy the convenience of messaging via WhatsApp and one in six make regular use of YouTube.

However, even though increasing numbers are making the most of the technology, there is real concern about the threat posed to them online.

Saga Home Insurance research amongst over 11,300 Saga Members discovered that seven in ten (72%) people feel at risk of being the victim of cyber scams and online fraud. However due to the caution they exercise just one in five said they had been a victim of cybercrime. 

As technology advances and cyber criminals develop more complex methods of hacking, it’s important to protect our cyber selves. While many respondents said they had some awareness of cybersecurity, a third admitted they had very little knowledge of what to do to prevent something happening to them or their data. 

Whilst almost all (97%) understand that they need to have antivirus software on their computer, just 38% realised that they should also have this on their mobile devices.  One in six say they do not understand the privacy settings of their social media accounts.

In order to help those impacted by about cyber-attacks fraud and scams, Saga Home Insurance has launched Personal Cybercrime cover, providing customers with comprehensive protection against cyber risks on their personal devices, including ransomware attacks. 

Saga customers will have access to expert advice in the unfortunate event of a cyber-attack.  People can feel confident knowing they will receive practical advice and guidance on immediate actions they need to take, as well as assistance to manage the issue.  

The cover, included as part of the legal cover add-on, proposes to restore, where possible the customer’s electronic devices to the state they were in prior to the cyber-attack; , subscriptions to credit monitoring companies will be reimbursed following a cyber-attack and the add on also offers an advice line to discuss current cyber security measures.

The introduction means that Saga Home Insurance now offers a comprehensive package to protect people against fraud.  The legal cover also offers protection for ID Theft, and a fraud and scam helpline which people can call if they are suspicious of anything from an email, a website or even a mailing they receive in the post.

Simon Mcphee, Head of Saga Home Insurance said, “It’s wonderful that so many of our customers are embracing technology, which can have such a positive impact on helping people do the things they want. However, it is also vital to understand the threats associated with transacting online and sharing personal data, ensuring the correct measures are in place to minimise all potential risks.

“Previously insurers have responded to cyber risks in the commercial sector, but there was very little available when it comes to personal cover. We are pleased to be able to offer our customers a unique product, which has been developed to help with issues they have told us they have real concerns about.  In addition to helping out if customers do become victims of an attack, there is an advice line to discuss cyber-attack matters that may be of concern.”

Editor’s notes

1Populus interviewed 10,104 adults, all aged 50+ online between 17th and 23rd October 2017 and a further 11,334 between 19th & 25th June 2018. Data was weighted to be nationally representative. Populus is a member of the British Polling Council and abides by its rules; for more information www.populus.co.uk


For further press information contact pressoffice@saga.co.uk or call 01303 774716

About Saga Home Insurance

Saga is the leading specialist insurance provider for people aged 50 and over. Saga Home Insurance covers more than one million people and is Defaqto 5 Star rated, as is their specialist Landlord Insurance and TailorMade cover, for those who need a higher sum insured. Plus Saga also provides holiday home insurance, giving peace of mind to those with property abroad. For more information, visit Saga Home Insurance website or call 0800 001 5892.

Saga specialises in the provision of products and services for life after 50. The Saga brand is one of the most recognised and trusted brands in the UK and is known for its high level of customer service and its high quality, award-winning products and services including cruises and holidays, insurance, personal finance and publishing. Visit saga.co.uk



Abbi Cummings