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The changes see the combining of the current Cruise and Holidays regional sales teams. This will allow the teams to increase their coverage while simplifying their approach with a view to helping agents better understand all that Saga has to offer over 50s travellers.

In addition to this, a new role of Senior Regional Sales Manager has been created with recruitment for this pivotal role to lead the filed based team will start immediately.

Iain Powell, Head of Trade Sales said “The changes announced today are recognition of the importance of our Trade partners to our future success. We have ambitious growth plans through the trade and I am confident we are now set up to deliver again these targets.”

“We know that the large proportion of our customer demographic wants to book through a travel agent. They want peace of mind, everything to be included and a hassle free holiday experience. I am confident that Saga’s offering fits perfectly with this and with the advantage of being able to book through a local travel agent will make it an incredibly compelling holiday option.”

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