09 December 2020, 13:53

Saga sees surge in interest in ‘once in a lifetime’ holidays as vaccine sparks sense of adventure in people over 50

Saga sees surge in interest in ‘once in a lifetime’ holidays as vaccine sparks sense of adventure in people over 50: DST Russia EXT 25095 (1)

Saga has experienced a spike in interest from customers looking for once in a lifetime adventures.


In the week following the news of successful trials of the vaccine, there was a 78% increase in traffic to Saga’s Traveller’s World website pages and a 36% increase for the Traveller’s World online brochures compared to the week beforehand. The Traveller’s World is a collection that features expertly-curated, long-haul tours.

Following a year where travel has been restricted, many are now starting to make plans to explore the world again, with lockdown seeming to have ignited people’s sense of adventure. The most visited webpages in recent weeks include trips on the Trans-Siberian Railway, tours across India’s Golden Triangle and voyages across New Zealand with Uzbekistan taking the top spot of recent bestsellers.

As demand for trips further afield grows, Saga has today launched its new ‘Once-in-a-lifetime’ collection. Each holiday has been carefully designed by Saga’s expert team to feature visits to must-see sights in some of the world’s most unexplored corners.

Chris Simmonds, Managing Director of Saga Holidays, said:

 “We know just how much our guests have missed going on holiday this year. As our recent web traffic shows, it seems many have spent this time daydreaming about the exciting adventures that they want to go on as soon as they are able to do so. 

Our team has put together a selection of tailored holidays that can only be described as ‘once-in-a-lifetime’. Each of these adventures feature visits to must-see sights and reveal hidden gems that we’ve discovered in our 70 years’ of exploring the world. I look forward to welcoming our guests on one of these unforgettable adventures in the near future.”

The Escorted Tours in the ‘Once-in-a-lifetime’ collection comes with the added peace of mind of Saga’s Reassurance Promise, which includes COVID-19 cover insurance, flexible cancellation cover and safe travel assurance, and the Saga Price Promise, which ensures that if the price reduces after the booking, customers will automatically receive a refund for the difference.

A digital version of the new ‘Once-in-a-lifetime’ brochure can be found on the Saga website here.




Oliver Simmonds