News

Saga have today confirmed significant growth in their trade sales through the first half of the year, across both their Holidays and Cruise businesses. 

Saga began selling via the trade just four years ago, with Trade Sales forming 11% of their Holidays business and 7% of Cruise in 2017.  In the early part of 2018, structural changes and an increased team size brought renewed focus to travel agent partnerships.   

Today, as a result of these changes, Saga have confirmed substantial year on year trade sales growth in excess of 30% on their Holidays business and 80% on Cruise.  This success is driven by significant demand for Long Haul Touring products, bolstered by the recent launch of their Long-Haul brochure and, for Cruise, by the first of two new build boutique cruise ships, Spirit of Discovery.

Head of Trade Sales, Iain Powell said; “I’m incredibly excited by the results we are seeing through the trade.  We’ve spoken at length around the importance of travel agents in growing our business and the support we’ve received has been quite overwhelming.  We will continue to invest in this channel and have lots of exciting developments planned in the remainder of 2018 and into next year”.

Head of Long Haul Product, Joe Sutcliffe said; “We’ve released lots of new and exciting products in the last few months, many of which form part of our new brochure, so I’m not surprised there is significant customer interest.  Travel Agents are experts at matching customers to the right holiday and so far they’ve done an incredible job for us at Saga.”

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