721 news releases found, showing page 5 of 61

23 March 2022, 09:30

Saga sharpens focus on ‘Generation Experience’ with specialist research acquisition

  • The Big Window, a specialist research and insight business focusing on ageing, joins Saga as its new ‘knowledge agency’ to help create tailored products and services for customers
  • It bolsters Saga’s ongoing brand revitalisation strategy, focusing on the positive aspects of ageing and aligning with the mindset of today’s people over 50
  • New research shows ‘Generation Experience’ are active, health-conscious active lifestyles, from volunteering to cultural experiences – challenging stereotypes that persist in advertising, media and popular culture
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23 March 2022, 08:02

Saga announces four new ships to join river cruise fleet

March, 23 2022: Saga has today announced a significant expansion of its river cruise business with four new ships to be added on four new rivers, capitalising on the growing popularity of river cruising.

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21 March 2022, 09:00

Saga’s two new river cruise ships named at ceremony this weekend, before cruising begins from today

Arnhem, 21 March 2022: Saga’s newest river ship, Spirit of the Danube heads off on her inaugural cruise seven-day Dutch and Belgian Waterways this evening, following her joint naming ceremony with sister ship, Spirit of the Rhine on Saturday (19 March).

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22 February 2022, 13:37

Saga's river cruise Captains named in countdown to naming ceremony and launch

Saga’s new river ships ‘Spirit of the Danube’ and its sister ‘Spirit of the Rhine’ are set to welcome Captain George Dudunica and Captain Marinus Pols as their respective Masters when they get underway in March.

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02 February 2022, 09:00

New Captain, Colm Ryan, joins Saga Ocean Cruises

February 2, 2022: Captain Colm Ryan has joined Saga Cruises, working alongside Kim Tanner, Darin Bowland and Jason Ikiadis as the latest Master to operate the cruise liner’s ocean ships, ‘Spirit of Adventure’ and ‘Spirit of Discovery’.

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02 January 2022, 14:39

Saga’s latest ‘Experience is Everything’ TV advert hits screens on January 3 with a wry comparison between holidays from the ‘70s and those of today

Anyone who holidayed in the 1970s is likely to remember long car journeys (often with the odd mechanical break-down), the constant chorus of “are we there yet” and activities in the rain.

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29 December 2021, 12:30

Saga issues 2022 travel predictions for over-50s

December 29, 2021: Saga, the travel specialist for over-50s has today issued its predictions for 2022 following in-depth research with nearly 3,000 of its customers, which has unearthed some key highlights for this demographic and their travel plans for the new year.

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20 December 2021, 13:44

Saga’s hybrid working model recognised by the Workplace Customer Success Awards

20 December 2021: Saga has been given the Hybrid Working award at this year’s Workplace Customer Success Awards in recognition of the success of its hybrid working arrangement, introduced in 2020.

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09 December 2021, 08:29

Saga becomes first major UK firm to offer a paid week off work for new grandparents

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17 November 2021, 14:44

Half of over 50s become more health conscious following the Covid-19 pandemic

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26 October 2021, 08:56

Saga relaunches brand to celebrate “Generation Experience”

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02 August 2021, 13:57

International cruising returns with Saga Cruises following a summer of round-Britain itineraries

Later this year, Saga Cruises will return to international destinations following the news that restrictions are lifting.

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